Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display, and social marketing. Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base. 'Email has definitely helped us with web traffic and attendance at our events. Around 1993, email changed the way humans communicate forever. Instead of sending letters through the postal carriers, email gave us instant gratification, sending letters as soon as you hit the ‘send' button. As time went on, email grew and revolutionized, becoming completely engrained in our culture. Today, most phones people use have Internet and email. Key Benefits of Email Marketing Stay in contact with your audience: Email is a more direct relationship with your potential customer than ads or social media could ever be. According to Campaign Monitor, 90% of email is successfully delivered, whereas only 2% of your Facebook fans will see your posts in their feed.
With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it's safe to say email marketing is on the verge of death, right? Wrong. Sports heads basketball: championshipobey games. Email marketing is alive and well, and it's arguably the most profitable means of marketing. Here's why:
Email marketing presents more opportunities for your business and drives a better return on investment. Mac modify keyboard shortcut for bold text editor. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
5 Reasons You Should Start An Email Marketing Campaign:
1. Targeted Audiences
Being able to target your audience solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have more control who sees it by segmenting your contacts list based on their lead status, demographics, location, or other data points. Targeting emails ensure that your audience receives content suited specifically to his/her needs. Customers and business owners benefit because you can customize a message for each customer depending on a segment to foster a higher conversion rate.
2. Increased Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
3. Distribution at Scale.
There aren't many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers, and news with their friends. Subscribers who share your message are acting as brand advocates. Therefore, when a subscriber shares it with their friends, your brand gains more exposure and credibility.
4. Metrics
Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates, and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights into your customers' behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.
5. Email Marketing is Cost-effective.
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display, and social marketing.
Email Marketing is a must.
In today's ever-changing digital world, email marketing tends to take a backseat. However, if you haven't considered it for your business already, now is the time. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit.
Key Benefits Of Email Marketing Services
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